On February 12, previous management acquired eFresh.com.

Over the recent years eFresh.com has become known as the leading global portal for fresh products and the new management team will continue to build the Internet portal and look for opportunities to expand further.

“eFresh.com is a meeting place for everyone active in the value chain of fresh products. The Internet offers a cost efficient solution to do business in a fast and transparent way. With eFresh.com you can set up your own website and have it on-line within 20 minutes. This can be directly focused at your target audience. We are offering a new-generation company guide in which you can find every ambitious business in the fresh products industry”, says Joost van Odijk on behalf of the eFresh.com management.

eFresh.com is globally active and has membership representation in over 100 countries. These members are active in fresh product categories such as citrus, meat, cut flowers or vegetables. For example in China the Internet is already a generally accepted tool to promote producers and develop new business. Government spends much effort and attention endorsing such initiatives as they know it’s critical to a growing economy and remaining competitive.

With her unique positioning in the various sectors of fresh products and her international network, eFresh.com is an ideal platform for international trade promotion.

“It’s great to develop and grow this opportunity out of The Netherlands. eFresh.com builds international bridges leveraging technology and an entrepreneurial spirit. That’s a role which suits us very well”, says Joost van Odijk.

eFresh.com has developed many contacts and relationships with buyers all over the world, and they increasingly import fresh products from emerging markets such as China, Africa or Latin America.

As result of globalization in supply and demand, transparency with regards to food safety and sustainability has become imperative for fresh products. However, in parallel there is a competitive situation in the value-chain, which enforces cost reductions and more efficiency. This requires innovation and an open view to new markets for both producer and buyer. eFresh.com helps them both in achieving this goal.

In addition to online services, eFresh.com organizes trade missions and buying events to bring together relevant market players.

(more…)

eFresh.com

This post is previously published at the personal blog of Jelmer de Jong.

This is feedback we at Avartize.com like to hear Thank you Ken Cook!

avartize, feedback

This post is previously published at the personal blog of Jelmer de Jong.

Last month, Avartize.com launched in Amsterdam, The Netherlands. The first campaigns started by Lowlands (a 3 day music event with Snoop Dogg, Lilly Allen, Peaches and others) and 3FM (a Dutch radio station). Both campaigns were very successful. In just a few days these overlays were used more than 500 times.

Started with mostly Dutch campaigns, it was surprising to see that just a few days after the launch, the Japanese picked up the news. After the Japanese the Brazilians found out about Avartize.com and this week, we see a huge pike in traffic from the United States. Avartize.com is now globally active, as hoped.

With traffic from more than 103 different countries, with more than 555 active campaigns and more than 2887 Twitter users adopting those overlays Avartize.com is starting to spread the overlay mania to Twitter.

Unfortunately there were also some problems. Twitter has much difficulties keeping their API up and running, for instance during the recent DDoS attacks. This affected Avartize.com and other services depending on this API from running smoothly. Hopefully Twitter will deal with those problems and prevent them from having this impact in the future.

What’s next?

In the upcoming month we expect the increase in campaigners we had in the past days to continue. Next to this we see that more and more business see the value of overlay campaigns. We will help those businesses to set up and promote their campaigns. Also we will roll out some other paid features to generate essential revenue to back our growth. In the course of September it will be possible to become a featured avartizer which will help you to promote your Avartize campaign.

avartize

This post is previously published at the personal blog of Jelmer de Jong.

Today Avartize.com is up and running in silence beta mode!  Avartize.com gives you, the Twitter user, the option to easily pimp your profile picture, also known as your avatar.  Set your state to “busy,” tell your friends you’re on fire — or let everybody know you are out taking in that special event.

At Avartize.com, you also have the option to create your own overlays, so people can pimp their avatar with your artwork!  Do you organize events?  Let visitors utilize your overlays.  Supporting a good cause?  Show it by making your avatar purple, totally free!  One click and it’s done.  No installation or coding needed.  Just create an Avatize.com account, upload your transparent image, and off you go!

And, when you get tired of your customized avatars, Avartize.com gives you the option to return to your old standby, pimp-free profile picture once again.

Founders
Avartize.com was founded by the Sneaker Entrepreneurs: Annedien Hoen, Strategy Master; Tanja de Bie, Design Master; and Leon Berenschot, Technology Master. Last week, Jelmer de Jong joined the Avartize.com team to ensure the optimal marketing and business proposition of Avartize.com.

Starting today, Avartize.com is live and available to you.  In the upcoming weeks, the team will expand its service even further.  Stay tuned!

avartize, launch