Contact UsArchive for February 2010
On February 12, previous management acquired eFresh.com.
Over the recent years eFresh.com has become known as the leading global portal for fresh products and the new management team will continue to build the Internet portal and look for opportunities to expand further.
“eFresh.com is a meeting place for everyone active in the value chain of fresh products. The Internet offers a cost efficient solution to do business in a fast and transparent way. With eFresh.com you can set up your own website and have it on-line within 20 minutes. This can be directly focused at your target audience. We are offering a new-generation company guide in which you can find every ambitious business in the fresh products industry”, says Joost van Odijk on behalf of the eFresh.com management.
eFresh.com is globally active and has membership representation in over 100 countries. These members are active in fresh product categories such as citrus, meat, cut flowers or vegetables. For example in China the Internet is already a generally accepted tool to promote producers and develop new business. Government spends much effort and attention endorsing such initiatives as they know it’s critical to a growing economy and remaining competitive.
With her unique positioning in the various sectors of fresh products and her international network, eFresh.com is an ideal platform for international trade promotion.
“It’s great to develop and grow this opportunity out of The Netherlands. eFresh.com builds international bridges leveraging technology and an entrepreneurial spirit. That’s a role which suits us very well”, says Joost van Odijk.
eFresh.com has developed many contacts and relationships with buyers all over the world, and they increasingly import fresh products from emerging markets such as China, Africa or Latin America.
As result of globalization in supply and demand, transparency with regards to food safety and sustainability has become imperative for fresh products. However, in parallel there is a competitive situation in the value-chain, which enforces cost reductions and more efficiency. This requires innovation and an open view to new markets for both producer and buyer. eFresh.com helps them both in achieving this goal.
In addition to online services, eFresh.com organizes trade missions and buying events to bring together relevant market players.
